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Cranston, Rhode Island – SWAROVSKI OPTIK announces the company’s 60th anniversary
celebration and is offering its anniversary edition binoculars at sensational prices. 2009 marks 60 years since
company founder Wilhelm Swarovski placed the company’s first binoculars on the market. Then as now,
SWAROVSKI OPTIK supplies absolutely first-class binoculars. The 60th anniversary models include
SWAROVSKI OPTIK’S top binoculars: the internationally acknowledged, multi-award winning EL and SLC
binoculars each with a Lift Carrying Strap bearing the anniversary emblem. This unique offer is valid from April
1 through August 31, 2009 (or while supplies last) in conjunction with participating retail partners.

Over the years, the range has been expanded to include outstanding rifle scopes, spotting scopes and optronic
instruments, which all combine diamond-bright optics with perfect ergonomics and a slim design with unique
functionality and ruggedness. Thanks to their innovative technologies and high-precision construction, sport
optics from SWAROVSKI OPTIK will last for generations.

“During our company’s 60th anniversary, we would like to give our customers the opportunity to celebrate with
us as part of a unique anniversary offer, enabling them to become part of this historic celebration.” commented
Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA.








If you require any further information or photography please contact:
Dean J. Capuano, Communications Manager
SWAROVSKI OPTIK NORTH AMERICA LTD
2 Slater Road, Cranston, Rhode Island 02920
Tel. 800-426-3089 x2957, Fax 877-287-8517
Dean.Capuano@swarovskioptik.us
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